E-commerce / Retail Metrics
83 metrics in E-commerce / Retail
Customer Acquisition Cost (CAC)Total sales & marketing spend divided by new customers acquired
SalesMarketingCurrencyMonthly
Net Promoter Score (NPS)Measures customer loyalty and likelihood to recommend
Customer SuccessProductScore / IndexQuarterly
Churn RatePercentage of customers lost over a given time period
Customer SuccessProductPercentageMonthly
Customer Lifetime Value (LTV)Total revenue expected from a customer over their entire relationship
FinanceMarketingCustomer SuccessCurrencyQuarterly
Win RatePercentage of deals won out of total opportunities
SalesPercentageQuarterly
Gross MarginPercentage of revenue remaining after cost of goods sold
FinancePercentageMonthly
Conversion RatePercentage of visitors or leads who take a desired action
MarketingProductPercentageWeekly
Gross Margin (GM)Revenue minus cost of goods sold, expressed as a percentage of revenue
FinanceExecutive / C-SuitePercentageMonthly
Operating Margin (OM)Operating income as a percentage of revenue
FinanceExecutive / C-SuitePercentageQuarterly
Net Profit Margin (NPM)Net income as a percentage of revenue
FinanceExecutive / C-SuitePercentageMonthly
Quick Ratio (QR)Liquid assets divided by current liabilities
FinanceExecutive / C-SuiteRatioQuarterly
Cash Conversion Cycle (CCC)Days between cash outlay and cash collection
FinanceOperationsDurationQuarterly
Days Sales Outstanding (DSO)Average days to collect payment after a sale
FinanceSalesDurationMonthly
Days Inventory Outstanding (DIO)Average days inventory is held before sale
OperationsFinanceDurationMonthly
Inventory Turnover (IT)Number of times inventory is sold and replaced during a period
OperationsFinanceRatioMonthly
Cost Per Acquisition (CPA)Total marketing spend divided by number of customers acquired
MarketingSalesCurrencyMonthly
Click-Through Rate (CTR)Percentage of users who click an ad or link after seeing it
MarketingPercentageDaily
Cost Per Mille (CPM)Cost of 1,000 ad impressions
MarketingCurrencyDaily
Cost Per Click (CPC)Average cost paid per ad click
MarketingCurrencyDaily
Email Open Rate (EOR)Percentage of recipients who open an email
MarketingPercentagePer Campaign
Email Click Rate (ECR)Percentage of email recipients who click links in the message
MarketingPercentagePer Campaign
Website Conversion Rate (CVR)Percentage of website visitors who complete a desired action
MarketingProductPercentageDaily
Return on Ad Spend (ROAS)Revenue generated for every dollar spent on advertising
MarketingRatioDaily
Website Traffic (WT)Total number of visitors or sessions to the website
MarketingCountDaily
Bounce Rate (BR)Percentage of single-page sessions
MarketingProductPercentageDaily
Average Session Duration (ASD)Average time visitors spend on the website per session
MarketingProductDurationDaily
Pages Per Session (PPS)Average number of pages viewed per visitor session
MarketingProductRatioDaily
Marketing ROI (MROI)Net profit from marketing relative to marketing costs
MarketingFinancePercentageQuarterly
Monthly Active Users (MAU)Number of unique users who engage with the product in a month
ProductEngineeringCountMonthly
Average Revenue Per User (ARPU)Average monthly or annual revenue per active customer
SalesFinanceProductCurrencyMonthly
CAC Payback PeriodMonths required to recover customer acquisition costs
SalesFinanceDurationMonthly
LTV:CAC RatioRelationship between customer lifetime value and acquisition cost
SalesFinanceRatioQuarterly
Revenue Churn RatePercentage of recurring revenue lost from cancellations in a period
SalesFinanceCustomer SuccessPercentageMonthly
Expansion RevenueNew revenue from upsells and cross-sells to existing customers
SalesFinanceCustomer SuccessCurrencyMonthly
Customer Concentration RiskPercentage of revenue from top customers indicating dependency risk
SalesFinancePercentageMonthly
Employee Retention Rate (ERR)Percentage of employees who remain with the organization over a specific period
HR / PeoplePercentageMonthly
Revenue per Employee (RPE)Average revenue generated by each employee
FinanceHR / PeopleCurrencyQuarterly
Employee Net Promoter Score (eNPS)Measures employee loyalty and likelihood to recommend as a place to work
HR / PeopleScore / IndexQuarterly
Time to Fill (TTF)Average days required to fill an open position from posting to hire acceptance
HR / PeopleDurationMonthly
Employee Satisfaction Score (ESS)Overall employee satisfaction rating aggregated across multiple dimensions
HR / PeopleScore / IndexQuarterly
Cost per Employee (CPE)Average total compensation cost associated with each employee
FinanceHR / PeopleCurrencyQuarterly
On-Time In-Full (OTIF)Percentage of orders delivered on time and complete with all items
OperationsSupply ChainPercentageWeekly
Inventory Turnover (ITR)Number of times inventory is sold and replaced over a specific period
OperationsSupply ChainRatioMonthly
On-Time Delivery Rate (OTD)Percentage of orders delivered on or before the promised delivery date
OperationsSupply ChainPercentageWeekly
Fill Rate (FR)Percentage of customer orders fulfilled completely from available inventory
OperationsSupply ChainPercentageWeekly
Order Cycle Time (OCT)Total time from customer order placement to delivery
OperationsSupply ChainDurationWeekly
Supply Chain Cost (SCC)Total supply chain costs as a percentage of sales
OperationsSupply ChainFinancePercentageMonthly
Defect Rate (DR)Percentage of defective items received or produced out of total items
OperationsSupply ChainPercentageDaily
Perfect Order Rate (POR)Percentage of orders delivered on-time, in-full, damage-free with correct documentation
OperationsSupply ChainPercentageWeekly
Warehouse Efficiency (WE)Measure of how effectively warehouse resources are utilized
OperationsSupply ChainRateWeekly
Supplier Compliance Rate (SCR)Percentage of supplier deliveries meeting all quality and specification requirements
OperationsSupply ChainPercentageMonthly
Cash Conversion Cycle (C2C)Days between paying suppliers and receiving payment from customers
FinanceOperationsDurationMonthly
Same-Store Sales (SSS)Year-over-year sales growth for stores open at least 12 months
SalesOperationsPercentageMonthly
Customer Lifetime Value (CLV)Total expected profit from a customer relationship over time
FinanceSalesCurrencyQuarterly
Customer Health Score (CHS)Composite indicator of customer relationship strength and risk
Customer SuccessScore / IndexWeekly
Carbon Footprint Per Unit (CFPU)CO2 emissions equivalent per unit of product/output
OperationsExecutive / C-SuiteRatioQuarterly
Carbon Intensity (Sustainability) (CI)CO2 emissions per unit of revenue or production
OperationsExecutive / C-SuiteRatioAnnual
Time to Market (TTM)Average time from concept to product launch
ProductEngineeringDurationQuarterly
Net Promoter Score (NPS)Customer likelihood to recommend company on scale of 0-100
MarketingCustomer SuccessProductScore / IndexMonthly
Operational Efficiency Ratio (OER)Operating expenses as percentage of revenue
FinanceOperationsPercentageMonthly
Supplier Defect Rate (SDR)Percentage of supplier deliverables with defects
OperationsSupply ChainPercentageMonthly
Brand Awareness Index (BAI)Percentage of target market that recognizes company brand
MarketingExecutive / C-SuitePercentageSemi-annual
Customer Lifetime Value Distribution (CLVD)Range and distribution of CLV across customer segments
SalesCustomer SuccessFinanceRatioQuarterly
First Contact Resolution Rate (FCR)Percentage of support tickets resolved on first customer contact
Customer SuccessOperationsPercentageMonthly
Return on Marketing Investment (ROMI)Revenue generated per dollar of marketing spend
MarketingFinanceRatioMonthly
Customer Satisfaction Score (CSAT)Average satisfaction rating from customer surveys (0-100 scale)
Customer SuccessProductScore / IndexMonthly
ML Model Accuracy & Performance (ML Accuracy)Accuracy, precision, and recall metrics for production machine learning models
EngineeringProductPercentageWeekly
Days Sales Outstanding (DSO)Average number of days to collect payment after invoice
FinanceDurationMonthly
Supply Chain Sustainability Score (SCSS)Composite assessment of supplier environmental and social responsibility practices
Supply ChainOperationsScore / IndexQuarterly
Security Vulnerability Remediation Time (SVRT)Average days from vulnerability discovery to remediation/patching
EngineeringOperationsDurationWeekly
Data Breach & Security Incidents (DBI)Number and severity of data breaches and security incidents in reporting period
OperationsEngineeringCountMonthly
New Product Revenue Percentage (NPR)Percentage of revenue from products launched in last 12-24 months
SalesProductFinancePercentageQuarterly
Product Innovation Velocity (PIV)Number of new features released, improvements shipped, and innovation cycles completed per quarter
ProductEngineeringCountQuarterly
Feature Adoption Rate (FAR)Percentage of users actively using new features within 90 days of release
ProductCustomer SuccessPercentageMonthly
Time to Market (TTM)Average days from concept approval to product/feature launch to customers
ProductEngineeringOperationsDurationQuarterly
Customer Lifetime Value to Acquisition Cost Ratio (LTV:CAC)Ratio of total customer lifetime value to customer acquisition cost
SalesMarketingCustomer SuccessRatioQuarterly
Customer Health Score (CHS)Predictive score (0-100) indicating likelihood of customer retention, expansion, or churn
Customer SuccessSalesScore / IndexWeekly
Customer Effort Score (CES)Average ease rating (0-10 scale) of customer interactions with company
Customer SuccessProductOperationsScore / IndexMonthly
Profitability by Customer Segment (CSP)Gross profit and margin by customer segment (industry, company size, product tier, geography)
FinanceSalesProductCurrencyQuarterly
Customer Referral & Word-of-Mouth Rate (RR)Percentage of new customers acquired through customer referrals and recommendations
SalesCustomer SuccessMarketingPercentageMonthly
Operational Cost Per Transaction (OCPT)Total operational costs divided by number of transactions processed
FinanceOperationsCurrencyMonthly
On-Time Delivery Rate (OTD)Percentage of shipments delivered on or before promised delivery date
OperationsSupply ChainPercentageWeekly
Perfect Order Rate (POR)Percentage of orders delivered complete, on-time, in perfect condition, with accurate invoice
OperationsSupply ChainCustomer SuccessPercentageWeekly
Related Guides
View all →Metric Comparisons
NPS vs. CSAT vs. CES: Choosing the Right Customer Metric
Understand the differences between Net Promoter Score, Customer Satisfaction, and Customer Effort Score, and when to measure each one.
Metric ComparisonsChurn Rate vs. Retention Rate: Two Sides of the Same Coin?
Understand how churn and retention measure customer loss, why both matter, and how to use each metric to improve your business.
Dashboard & ReportingBuilding a Customer Health Score Dashboard
Design a customer health score that predicts churn and identifies at-risk accounts. Use it to save customers before they leave.
Metric FundamentalsWhat Is Customer Lifetime Value (CLV/LTV)?
Master Customer Lifetime Value (CLV), how to calculate it, and why it's critical to sustainable business growth.