Product Metrics
45 metrics in Product
Net Promoter Score (NPS)Measures customer loyalty and likelihood to recommend
Customer SuccessProductScore / IndexQuarterly
Churn RatePercentage of customers lost over a given time period
Customer SuccessProductPercentageMonthly
Conversion RatePercentage of visitors or leads who take a desired action
MarketingProductPercentageWeekly
Daily Active Users (DAU)Number of unique users who engage with the product each day
ProductEngineeringCountDaily
Website Conversion Rate (CVR)Percentage of website visitors who complete a desired action
MarketingProductPercentageDaily
Bounce Rate (BR)Percentage of single-page sessions
MarketingProductPercentageDaily
Average Session Duration (ASD)Average time visitors spend on the website per session
MarketingProductDurationDaily
Pages Per Session (PPS)Average number of pages viewed per visitor session
MarketingProductRatioDaily
Monthly Active Users (MAU)Number of unique users who engage with the product in a month
ProductEngineeringCountMonthly
Day 1 Retention Rate (D1 Ret)Percentage of users who return on day 1 after first engagement
ProductEngineeringPercentageDaily Cohorts
Day 7 Retention Rate (D7 Ret)Percentage of users who return within 7 days after first engagement
ProductEngineeringPercentageWeekly Cohorts
Day 30 Retention Rate (D30 Ret)Percentage of users who remain active 30 days after first use
ProductEngineeringPercentageMonthly Cohorts
Feature Adoption Rate (FAR)Percentage of users who engage with a specific feature
ProductEngineeringPercentageWeekly
Time to Value (TTV)Days from first use to achieving core product value
ProductEngineeringDurationCohort-based
Onboarding Completion Rate (OCR)Percentage of new users who complete onboarding flow
ProductEngineeringPercentageDaily
Activation Rate (AR)Percentage of new users who reach the aha moment
ProductEngineeringPercentageDaily Cohorts
Stickiness Ratio (Stickiness)Ratio of daily to monthly active users (DAU/MAU)
ProductEngineeringPercentageMonthly
Session Frequency (SF)Average sessions per user over a period
ProductEngineeringRatioDaily
Product Engagement Score (PES)Composite metric measuring user engagement across actions
ProductEngineeringScore / IndexWeekly
Average Session Length (ASL)Average time spent per user session
ProductEngineeringDurationDaily
Viral Coefficient (k-factor)Average new users acquired per existing user via sharing
ProductMarketingRatioWeekly
Net Revenue Retention (NRR)Revenue retained plus expansion from existing customers
ProductFinancePercentageMonthly
Average Revenue Per User (ARPU)Average monthly or annual revenue per active customer
SalesFinanceProductCurrencyMonthly
Time to Value (TTV)Days from onboarding to customer realizing initial product benefit
Customer SuccessProductDurationMonthly
R&D Investment Percentage (R&D%)Research and development spending as % of annual revenue
ProductEngineeringFinancePercentageQuarterly
R&D Investment Percentage (R&D %)Percentage of revenue invested in research and development
ProductEngineeringExecutive / C-SuitePercentageAnnual
Time to Market (TTM)Average time from concept to product launch
ProductEngineeringDurationQuarterly
Net Promoter Score (NPS)Customer likelihood to recommend company on scale of 0-100
MarketingCustomer SuccessProductScore / IndexMonthly
Innovation Pipeline Value (IPV)Projected revenue from projects currently in development
ProductEngineeringExecutive / C-SuiteCurrencyQuarterly
Competitive Win Rate (CWR)Percentage of deals won against specific competitors
SalesProductPercentageMonthly
Product Roadmap Delivery Rate (PRDR)Percentage of committed roadmap features completed on schedule
ProductEngineeringPercentageQuarterly
% Revenue from New Products (% New Revenue)Percentage of revenue from products launched in past 3 years
ProductFinanceExecutive / C-SuitePercentageAnnual
Customer Satisfaction Score (CSAT)Average satisfaction rating from customer surveys (0-100 scale)
Customer SuccessProductScore / IndexMonthly
ML Model Accuracy & Performance (ML Accuracy)Accuracy, precision, and recall metrics for production machine learning models
EngineeringProductPercentageWeekly
Research & Development Intensity (RDI)R&D spending as percentage of total revenue
ProductEngineeringFinancePercentageQuarterly
Patent Filings & Intellectual Property (PF)Number of patent applications filed and patents granted in period
EngineeringProductCountQuarterly
New Product Revenue Percentage (NPR)Percentage of revenue from products launched in last 12-24 months
SalesProductFinancePercentageQuarterly
Product Innovation Velocity (PIV)Number of new features released, improvements shipped, and innovation cycles completed per quarter
ProductEngineeringCountQuarterly
Feature Adoption Rate (FAR)Percentage of users actively using new features within 90 days of release
ProductCustomer SuccessPercentageMonthly
Time to Market (TTM)Average days from concept approval to product/feature launch to customers
ProductEngineeringOperationsDurationQuarterly
Customer Effort Score (CES)Average ease rating (0-10 scale) of customer interactions with company
Customer SuccessProductOperationsScore / IndexMonthly
Product Usage Depth & Feature Adoption (PUDS)Composite score of unique features used, frequency of engagement, and depth of platform utilization
ProductCustomer SuccessScore / IndexWeekly
Profitability by Customer Segment (CSP)Gross profit and margin by customer segment (industry, company size, product tier, geography)
FinanceSalesProductCurrencyQuarterly
Process Cycle Time (PCT)Average time required to complete key business processes end-to-end
OperationsProductDurationMonthly
Quality Defect Rate (QDR)Percentage of products/deliverables with defects, rework needs, or quality issues
OperationsProductEngineeringPercentageWeekly
Related Guides
View all →Metric Comparisons
Churn Rate vs. Retention Rate: Two Sides of the Same Coin?
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Metric ComparisonsNPS vs. CSAT vs. CES: Choosing the Right Customer Metric
Understand the differences between Net Promoter Score, Customer Satisfaction, and Customer Effort Score, and when to measure each one.
Metric FundamentalsWhat Is Net Promoter Score (NPS)? Measurement and Meaning
Master Net Promoter Score (NPS), how to calculate and interpret it, and how to use it to drive customer loyalty and growth.
Metric FundamentalsWhat Is Churn Rate? Understanding Customer and Revenue Churn
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