Marketing Metrics
27 metrics in Marketing
Customer Acquisition Cost (CAC)Total sales & marketing spend divided by new customers acquired
SalesMarketingCurrencyMonthly
Customer Lifetime Value (LTV)Total revenue expected from a customer over their entire relationship
FinanceMarketingCustomer SuccessCurrencyQuarterly
Conversion RatePercentage of visitors or leads who take a desired action
MarketingProductPercentageWeekly
Cost Per Acquisition (CPA)Total marketing spend divided by number of customers acquired
MarketingSalesCurrencyMonthly
Click-Through Rate (CTR)Percentage of users who click an ad or link after seeing it
MarketingPercentageDaily
Cost Per Mille (CPM)Cost of 1,000 ad impressions
MarketingCurrencyDaily
Cost Per Click (CPC)Average cost paid per ad click
MarketingCurrencyDaily
Marketing Qualified Leads (MQL)Leads nurtured by marketing and ready for sales handoff
MarketingSalesCountWeekly
Sales Qualified Leads (SQL)Leads accepted and qualified by sales team
MarketingSalesCountWeekly
Email Open Rate (EOR)Percentage of recipients who open an email
MarketingPercentagePer Campaign
Email Click Rate (ECR)Percentage of email recipients who click links in the message
MarketingPercentagePer Campaign
Website Conversion Rate (CVR)Percentage of website visitors who complete a desired action
MarketingProductPercentageDaily
Return on Ad Spend (ROAS)Revenue generated for every dollar spent on advertising
MarketingRatioDaily
Website Traffic (WT)Total number of visitors or sessions to the website
MarketingCountDaily
Bounce Rate (BR)Percentage of single-page sessions
MarketingProductPercentageDaily
Average Session Duration (ASD)Average time visitors spend on the website per session
MarketingProductDurationDaily
Pages Per Session (PPS)Average number of pages viewed per visitor session
MarketingProductRatioDaily
Cost Per Lead (CPL)Total marketing spend divided by number of leads generated
MarketingSalesCurrencyMonthly
Lead Conversion Rate (LCR)Percentage of leads that convert to customers
SalesMarketingPercentageMonthly
Marketing ROI (MROI)Net profit from marketing relative to marketing costs
MarketingFinancePercentageQuarterly
Viral Coefficient (k-factor)Average new users acquired per existing user via sharing
ProductMarketingRatioWeekly
Click-Through Rate (CTR)Percentage of ad impressions that result in a click to the destination
MarketingPercentageDaily
Net Promoter Score (NPS)Customer likelihood to recommend company on scale of 0-100
MarketingCustomer SuccessProductScore / IndexMonthly
Brand Awareness Index (BAI)Percentage of target market that recognizes company brand
MarketingExecutive / C-SuitePercentageSemi-annual
Return on Marketing Investment (ROMI)Revenue generated per dollar of marketing spend
MarketingFinanceRatioMonthly
Customer Lifetime Value to Acquisition Cost Ratio (LTV:CAC)Ratio of total customer lifetime value to customer acquisition cost
SalesMarketingCustomer SuccessRatioQuarterly
Customer Referral & Word-of-Mouth Rate (RR)Percentage of new customers acquired through customer referrals and recommendations
SalesCustomer SuccessMarketingPercentageMonthly
Related Guides
View all →Metric Fundamentals
What Is Customer Acquisition Cost (CAC)? The Complete Guide
Master Customer Acquisition Cost (CAC) and learn how to calculate, benchmark, and optimize this critical SaaS metric for sustainable growth.
Metric ComparisonsCAC vs. CPA: What's the Difference and When Does It Matter?
Clear guide to Customer Acquisition Cost vs Cost Per Acquisition — and when to track each metric for better marketing decisions.
Dashboard & ReportingMarketing Dashboard: Measuring What Moves the Needle
Build a marketing dashboard that tracks the metrics that actually drive growth. Focus on traffic, leads, CAC, and ROI.
Calculation GuidesHow to Calculate Conversion Rate Across Your Funnel
Master conversion rate calculation at every funnel stage: website, demo, sales, onboarding. With real examples and optimization tips.